sina jafarzadeh

lead game designer / lead product designer


ABOUT ME

My interest and passion in game design from childhood days on has led me to my extensive and multifaceted education, including disciplines from game design, media, computer science and art.

 

It also led me to my career path from indie game developer to working together with Will Wright (SimCity, The Sims) in his entertainment think tank. Following that I started working on the fundamental concepts and features of one of the established projects there from the early conceptual phase to final product as the Lead Designer.

 

After the completion of the product, I have founded a game collective "inochi" (命 Japanese for "life"), focused on artistic smaller-scoped games around different themes of life. For this effort I am currently working on the first title "a dream? - a poetic experience", while also looking for the next long-term bigger budget project and right company to work for (because both fields are interesting challenges).

 

My goal is to become a key contributor in this challenging field and not only use my whole spectrum of knowledge, but also absorb new knowledge, dissect elements and rearrange them in new ways to be able to create unique, innovative and successful games and products in this field.

 

As Thomas Edison said: “Genius is one percent inspiration and ninety-nine percent perspiration.”

PROJECTS

a selection of projects I have been working on or am currently working on
RESUME/CV
 

inochi.life May 2016  – Current

Founder, Lead Game Designer, Unity Developer

  • Founded game development collective "inochi" ( Japanese for "life"), focused on artistic smaller-scope games around different themes of life
  • Prototype various game concepts to determine the first game title to focus on (in Unity)
  • Define high level game concept, game design, gameplay mechanics for the first artistic game title “a dream? – a poetic experience” from early concept to currently beta stage (the title is scheduled to be finished end of August and released mid-September)
  • Create level design and the system behind the reactive generative music and sound system
  • Develop the complete game with Unity and C#
  • Playtest “a dream?” with players to inform iterations and adjustments to the game in progress

Platform web, mobile, PC | Tools Unity, Photoshop, Word, Google Docs, Pen & Paper


Mediagraph, LLC November 2012  – May 2016

Lead Product Designer, Lead Game Designer

  • Define key concepts and features for new entertainment platform “mappable” from early concept to product
  • Specify design documents, system design and user experience of different facets of the product
  • Prototype designs to test assumptions of design (Unity, Flash, Paper Prototyping)
  • Present and discuss feature designs with stakeholders and within the design team
  • Analyze user behavior via direct user tests as well as analytics data via mixpanel
  • Part of the initial core team when establishing the company (me, the CEO, a producer, two engineers). The company grew to 15 people over the period of production.
  • The product is an established project from the entertainment think tank Stupid Fun Club, which was led by Will Wright (SimCity, The Sims)

Platform web, mobile | Tools Unity, Flash, Photoshop, Sketch, Excel, Word, Mixpanel, Google Docs


Stupid Fun Club, LLC October 2011 – November  2012

Game Designer, Product Designer

  • Designed gameplay, features and mechanics of digital games and entertainment projects
  • Specified design documents, system design and user experience
  • Prototyped designs to test assumptions of design (Unity, Flash, Paper Prototyping)
  • The company was an entertainment think tank which was led by Will Wright (SimCity, The Sims) and backed by EA
  • The focus of the company was to provide pre-production work for new intellectual property for the game and entertainment industry (overarching game design documentation as well as pre-production prototypes)

Platform mobile, console, web | Tools Unity, Flash, Photoshop, Sketch, Excel, Word,  Google Docs


Stupid Fun Club, LLC April 2011–September 2011

Intern Game Designer, Prototype Developer

  • Designed gameplay, features and mechanics of digital games and entertainment projects
  • Prototyped designs to test assumptions of design (Unity, Flash, Paper Prototyping)
  • The company was an entertainment think tank which was led by Will Wright (SimCity, The Sims) and backed by EA
  • The focus of the company was to provide pre-production work for new intellectual property for the game and entertainment industry (overarching game design documentation as well as pre-production prototypes)

Platform mobile, console, web | Tools Unity, Flash, Photoshop, Sketch, Excel, Word, Google Docs


Independent Game Developer December 2008–March 2011

Game Designer, Programmer, Prototype Developer

  • Designed and developed games from concept to final product
  • Prototyped designs to test assumptions of design (Unity, Flash, Paper Prototyping)
  • Collaborated with different international artists and specified work to be delivered

Honors

  • Sponsorships by established game portals and features on indie games magazines

Platform web | Tools Unity, Flash, Photoshop, Excel, Word


Dresden University of Technology September 2009–June 2010

Software Designer, Programmer

  • Designed and developed software project “Mediator” as a prototype for the Microsoft Imagine Cup competition as part of a four man team

Honors

  • Winner Microsoft Imagine Cup 2010 National Final Germany (Software Design)
  • Top 12 Microsoft Imagine Cup 2010 Worldwide Finals (Software Design)
  • Presentation at the conference “Innovation in Technology” at the European Parliament in Brussels, Belgium (October 10th, 2010)

Education

Dresden University of Technology (Germany) October 2005–March 2011

Master/Diplom in Media and Computer Science - Minor in Art and Design

Activities

  • Tutor in Media Design (4 semesters)
  • Tutor in Media Technology Workshop (1 semester)
  • Speaker with the topic "Video Games - Aesthetics, Design, Art?!" at OUTPUT 2009
  • Speaker at the seminar eLearning with the topic "Introduction of eLearning at Educational Institutions"
  • Speaker with the topic "Mediator - A System to Improve Health Care in Developing Countries" at OUTPUT 2010

Technical Skills
  • Unity with C#/JavaScript
  • Flash with ActionScript 3
  • Microsoft Excel/Word/Visio
  • Adobe Photoshop
  • Sketch (wireframing tool)
  • Mixpanel